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Action items

Key to abbreviations
RAC
Roanoke Arts Commission
ACC
Arts and Culture Coordinator, City of Roanoke
ACOs
Arts and Culture Organizations
CC
City Council
CM
City Manager
CCS
Council of Community Services
CHS
Community High School of Arts & Academics
CofC
Chamber of Commerce
CUs
Colleges and Universities
DRI
Downtown Roanoke, Inc.
ED
Economic Development Department
FAs
Funding Agencies
GC
Greenway Commission
GWRABA
Greater Williamson Road Business Association
GRTC
Greater Roanoke Transit Company (Valley Metro)
LAs
Local Artists
PB&D
Planning, Building and Development
P&R
Parks and Recreation Department
PW
Public Works Department
RCPS
Roanoke City Public Schools
REG
Office of the General Registrar
RPL
Roanoke Public Libraries
RHEC
Roanoke Higher Education Center
RNA
Roanoke Neighborhood Advocates
RRP
Roanoke Regional Partnership
RVARC
Roanoke Valley-Alleghany Regional Commission
RVTV
RVTV Channel 3
SC
Roanoke Valley Sister Cities
UWVBR
United Way of Virginia's Blue Ridge
VBR
Visit Virginia's Blue Ridge

Make space for everyone

Priority 3: Getting there, and being able to stay

Publish accessibility information before events, not on arrival

ACOs

ACC, RAC

Short

Stewardship

Priority 3: Prove it

Publish economic impact data on arts investment

ED

RAC, RRP

Mid

Stewardship

Priority 3: Prove it

Publish progress publicly on a fixed schedule

ACC

CC, RAC

Short

Stewardship

Priority 1: Pay for it

Pursue corporate matching and planned giving toward an endowment

RAC

CofC, FAs

Mid

Bring people together

Priority 2: Institutions and neighborhoods in partnership

Put arts and culture on the City’s state legislative agenda each year

RAC

CC, RVARC

Mid

Make space for everyone

Priority 2: People know what's happening

Put listings in neighborhood newsletters, congregations, libraries, and community centers

ACC

RNA, RPL

Short

Imagine what's possible

Priority 2: Places to show work

Re-establish an annual citywide visual art show

RAC

ACOs, LAs

Mid

Make space for everyone

Priority 4: Everyone sees themselves

Reach communities the City’s programming has not previously served, and ask them what they want

ACC

CCS, RNA

Short

Make space for everyone

Priority 4: Everyone sees themselves

Recognize Black-owned businesses as cultural anchors

ED

CofC, DRI

Mid

Make space for everyone

Priority 4: Everyone sees themselves

Recognize salons, barbershops, and similar spaces as cultural venues

ACC

CofC, RNA

Mid

Make space for everyone

Priority 4: Everyone sees themselves

Record and preserve oral histories from Roanoke’s neighborhoods

RPL

CUs, RNA

Mid

Nurture what's next

Priority 1: Learning the craft, at every age

Recruit mentors from the communities the young people come from

RAC

LAs, RNA

Short

Stewardship

Priority 2: Run it well

Reduce administrative barriers to installing public art

PB&D

PW, RAC

Short

Stewardship

Priority 2: Run it well

Reduce the administrative burden of application and reporting

ACC

FAs, RAC

Short

Make space for everyone

Priority 4: Everyone sees themselves

Reduce the barriers that keep informal practitioners out of City arts funding

RAC

ACC, FAs

Short

Make space for everyone

Priority 4: Everyone sees themselves

Reflect neighborhood culture and local history in the work placed there

RAC

LAs, RNA

Mid

Imagine what's possible

Priority 2: Places to show work

Replicate the Grandin Village model in neighborhoods that lack a cultural hub

PB&D

ED, RNA

Long

Make space for everyone

Priority 5: Art reaches where it hasn't

Report investment by neighborhood so the shift can be seen

ACC

PB&D, RAC

Short

Make space for everyone

Priority 2: People know what's happening

Require a minimum lead time for City-supported event announcements

RAC

ACC, ACOs

Short

Nurture what's next

Priority 3: Working artists can make a living here

Require community collaboration where the work depicts a community’s story

RAC

LAs, RNA

Short

Bring people together

Priority 2: Institutions and neighborhoods in partnership

Restore and expand field trips to Roanoke’s arts venues

RCPS

ACOs, RAC

Short

Stewardship

Priority 2: Run it well

Restore neighborhood public art that has degraded

ACC

LAs, PW

Short

Nurture what's next

Priority 3: Working artists can make a living here

Retain young creative talent rather than exporting it

RRP

CUs, ED

Mid

Stewardship

Priority 1: Pay for it

Review and consider increasing the percent-for-art allocation

RAC

CM, PB&D

Mid

Make space for everyone

Priority 1: Cost is not the reason someone stays home

Review City funding for institutions to free access days and reduced admission for lower-income residents

RAC

ACOs, CM

Mid

Celebrate along the way

Priority 2: A city with something on

Run a citywide one-book reading program each year, stocked through the libraries

RPL

ACOs, RCPS

Short

Make space for everyone

Priority 1: Cost is not the reason someone stays home

Run a youth museum and gallery passport that rewards repeat visits

RAC

ACOs, RCPS

Mid

Make space for everyone

Priority 3: Getting there, and being able to stay

Secure Valley Metro service reaching arts venues at event start and end times

GRTC

ACOs, PB&D

Mid

Make space for everyone

Priority 4: Everyone sees themselves

Set representation expectations for City-funded public art and programming

RAC

ACC, CM

Short

Stewardship

Priority 3: Prove it

Set specific, measurable goals with named responsible parties

RAC

ACC, CM

Short

Make space for everyone

Priority 5: Art reaches where it hasn't

Shift a measurable share of arts investment from downtown to neighborhoods

RAC

CC, CM

Mid

Nurture what's next

Priority 2: The path from school to career

Show young people that creative work is a viable career

RCPS

CUs, LAs

Mid

Make space for everyone

Priority 4: Everyone sees themselves

Showcase artists who live and work in the region

ACOs

LAs, RAC

Short

Make space for everyone

Priority 2: People know what's happening

Sign the routes to cultural and historic sites

PB&D

PW, VBR

Mid

Stewardship

Priority 2: Run it well

Simplify permitting for small vendors at cultural events

PB&D

DRI, ED

Short

Imagine what's possible

Priority 4: Art built into the city itself

Simplify the process for artists and property owners to commission murals

ACC

LAs, PB&D

Short

Make space for everyone

Priority 1: Cost is not the reason someone stays home

Staff events with artists who invite people in rather than perform at them

ACC

ACOs, LAs

Short

Stewardship

Priority 2: Run it well

Staff the Commission adequately to implement this plan

CM

CC, RAC

Short

Imagine what's possible

Priority 2: Places to show work

Study comparable facilities in peer cities before committing to a model

RAC

CUs, RVARC

Mid

Imagine what's possible

Priority 2: Places to show work

Support a mid-size performance venue

ED

ACOs, RAC

Long